Can you afford an $800,000 fine from the FTC, just because your website lacks proper legal disclaimers?
My guess is probably not! (I couldn’t.)
The risk for having a non-compliant website is huge. The fix, however, is inexpensive.
Think I’m joking?
Here are a few recent “issues” with this.
Case Study 1: A CPA marketer drove traffic to a debt reduction offer. He failed to warn people they’d have to give up personal information to complete the offer. He was fined (big time) and also has to give a copy of the judgement to anyone he does business with for the next 20 years!
Case Study 2: Path, a digital journal, was fined because their app stored information without consent.
What’s the solution?
Anton Nadillo and his partner have come out with Compliance Bar. It’s their “total website compliance and disclaimer solution”. (Quoted from their sales letter.)
My guess is you probably need this, if you have any sort of website.
Couple more things.
1. I personally had bought something similar a couple of years ago, which I use on all my websites. I looked at what that previous solution did and what Compliance Bar does, and decided to use Compliance Bar instead. I’m NOT an attorney. This is just the decision I personally made.
2. This is a great opportunity to find clients for your offline consulting business. Search for non-compliant sites and offer them a solution.